Concept & Interface Design


A seamless app experience design in a traditional responsive website look and feel.

Greenshield, a B2B Group Insurance provider required a new platform to support strategy to engage directly with niche consumers who are self-employed, small-business owners and retirees without health benefits.

Based on research, I created concepts with a web app style design in a traditional website leading users through a seamless path of purchase as they explore plans and recommendations.

Won 2016 Gold Stevie Award in the Insurance Category at the International Business Awards.

Client: Surehealth
Date: 2016
Services: Concept Design, Interaction Design, Interface Design