Iconography – Greenshield.ca

1. OPPORTUNITY
As part of greenshield.com corporate redesign, one of the key requirements was to design a modern visual experience that clearly sets GSC apart from a traditional insurance organizations.

2. APPROACH
Representing the corporate strength and keeping with the aesthetics, I designed a flat solid iconography combined with an interesting long-shadow and animation to draw user’s attention to thae GSC story, while user navigates through the site.

3. IMAPACT
Since the launch, the website has seen 3 million+ visitors.

Client: Green shield
Date: 2016
Services: Iconography, Art Direction, Interactive Design