Responsive Design


Designing a consistent digital experience across three nations with updating the design to customer-centric website.

Financial services organization, Foresters transitioned business from in-person to digital-first approach and needed a holistic platform to connect potential clients with advisors and generate qualified leads across US, Canada and UK.

Utilized triaging, the site to leads users to key products offered in their respective countries and encouraging to contact advisors. Built on a CMS platform, I created a system with each template designed to be adaptable and scalable to the content across all the operating countries.

Client: Foresters
Date: 2015
Services: Interface Design