Surehealth 1. OPPORTUNITY Greenshield, a B2B Group Insurance provider required a new platform to support strategy to engage directly with niche consumers who are self-employed, small-business owners and retirees without health benefits. 2. HYPOTHESIS Based on the competitive analysis from competitors design, I created a concept with minimalist design and typography heavy rather than lifestyle imagery which is a common pattern in insurance websites. The objective leads users through a seamless path of purchase, as they explore plans and recommendations. 3. RESULT Won 2016 Gold Stevie Award in the Insurance Category at the International Business Awards.