Iconography – Greenshield.ca 1. OPPORTUNITY As part of greenshield.com corporate redesign, one of the key requirements was to design a modern visual experience that clearly sets GSC apart from a traditional insurance organizations. 2. APPROACH Representing the corporate strength and keeping with the aesthetics, I designed a flat solid iconography combined with an interesting long-shadow and animation to draw user’s attention to thae GSC story, while user navigates through the site. 3. IMAPACT Since the launch, the website has seen 3 million+ visitors.