Iconography – Greenshield.ca

As part of greenshield.com corporate redesign, one of the key requirements was to design a modern visual experience that clearly sets GSC apart from a traditional insurance organizations.

Representing the corporate strength and keeping with the aesthetics, the approach was to create a flat solid iconography combined with an interesting long-shadow and animation to draw user’s attention to the GSC story, while user navigates through the site.

Since launching over a year ago, the website has successfully served 3 million+ visitors.