Iconography – Greenshield.ca

As part of greenshield.com corporate redesign, one of the key requirements was to design a modern visual experience that clearly sets GSC apart from a traditional insurance organizations.

Representing the corporate strength and keeping with the aesthetics, the approach was to create a flat solid iconography combined with an interesting long-shadow and animation to draw user’s attention to the GSC story, while user navigates through the site.

Since launching over a year ago, the website has successfully served 3 million+ visitors.


Greenshield, a B2B Group Insurance provider required a new platform to support strategy to engage directly with niche consumers who are self-employed, small-business owners and retirees without health benefits.

Based on research, I created concepts with a web app style design in a traditional website leading users through a seamless path of purchase as they explore plans and recommendations.

Won 2016 Gold Stevie Award in the Insurance Category at the International Business Awards.


Financial services organization, Foresters transitioned business from in-person to digital-first approach and needed a holistic platform to connect potential clients with advisors and generate qualified leads across US, Canada and UK.

Utilized triaging, the site to leads users to key products offered in their respective countries and encouraging to contact advisors. Built on a CMS platform, I created a system with each template designed to be adaptable and scalable to the content across all the operating countries.


A new retail concept furniture store, WARU that targets young couples in the city who dream of one day owning a corner loft.

WARU is a housewares brand that transforms wherever they live into the place they want to be in, using techniques of the past to craft products.

2012 Selected for Master Thesis Presentation