Iconography – Greenshield.ca

1. OPPORTUNITY
As part of greenshield.com corporate redesign, one of the key requirements was to design a modern visual experience that clearly sets GSC apart from a traditional insurance organizations.

2. APPROACH
Representing the corporate strength and keeping with the aesthetics, I designed a flat solid iconography combined with an interesting long-shadow and animation to draw user’s attention to thae GSC story, while user navigates through the site.

3. IMAPACT
Since the launch, the website has seen 3 million+ visitors.

Surehealth

1. OPPORTUNITY
Greenshield, a B2B Group Insurance provider required a new platform to support strategy to engage directly with niche consumers who are self-employed, small-business owners and retirees without health benefits.

2. HYPOTHESIS
Based on the competitive analysis from competitors design, I created a concept with minimalist design and typography heavy rather than lifestyle imagery which is a common pattern in insurance websites. The objective leads users through a seamless path of purchase, as they explore plans and recommendations.

3. RESULT
Won 2016 Gold Stevie Award in the Insurance Category at the International Business Awards.