Iconography – Greenshield.ca 1. OPPORTUNITY As part of greenshield.com corporate redesign, one of the key requirements was to design a modern visual experience that clearly sets GSC apart from a traditional insurance organizations. 2. APPROACH Representing the corporate strength and keeping with the aesthetics, I designed a flat solid iconography combined with an interesting long-shadow and animation to draw user’s attention to thae GSC story, while user navigates through the site. 3. IMAPACT Since the launch, the website has seen 3 million+ visitors.
Surehealth 1. OPPORTUNITY Greenshield, a B2B Group Insurance provider required a new platform to support strategy to engage directly with niche consumers who are self-employed, small-business owners and retirees without health benefits. 2. HYPOTHESIS Based on the competitive analysis from competitors design, I created a concept with minimalist design and typography heavy rather than lifestyle imagery which is a common pattern in insurance websites. The objective leads users through a seamless path of purchase, as they explore plans and recommendations. 3. RESULT Won 2016 Gold Stevie Award in the Insurance Category at the International Business Awards.